Case Study: Baan Lalisa Global Health Service - Expanding to 15+ Branches with Digital-First Strategy

Strategy Creation | Digital Marketing Implementation | Branding | Data-Driven Growth | Market Expansion

Pain Points in Thailand's Senior Market

Challenge:

Baan Lalisa Global Health Service, a provider of healthcare services for seniors in Thailand, faced several challenges in expanding their operations:

Limited reach: With only 3 branches, they struggled to serve Thailand's rapidly aging population effectively.
Low online visibility: Their digital presence was minimal, making it difficult for potential patients to find them.
Lack of data-driven decision making: They had no system in place to collect and analyze patient data for informed growth strategies.

1. Increasing demand for specialized healthcare services due to a rapidly aging population.

2. Limited awareness of available healthcare options among seniors and their families.

3. Geographic disparity in access to quality healthcare services.

4. Trust issues with new or unfamiliar healthcare providers.

5. Difficulty in navigating online platforms for the older generation.

To address these challenges and pain points, RocketX Consulting developed a comprehensive strategy:

Market Expansion:
- Conducted thorough market research to identify underserved areas with high concentrations of seniors.
- Developed a phased expansion plan to open 12+ new branches strategically across Thailand.
Digital Transformation:
- Created a user-friendly, mobile-responsive website optimized for older users and their families.
- Implemented a robust SEO strategy focusing on location-based and service-specific keywords.
- Developed easy-to-understand content addressing common health concerns of seniors.
Online Visibility and Trust Building:
- Launched targeted Google Ads campaigns to increase visibility in new and existing markets.
- Implemented a review management system to showcase positive patient experiences.
- Created informative social media content to educate and engage the senior community and their caregivers.
Data-Driven Growth:
- Implemented advanced analytics tools to track patient journeys and preferences.
- Set up a CRM system to manage patient relationships and personalize communication.
- Used data insights to inform service improvements and expansion decisions.
Community Outreach:
- Organized local health awareness events to build trust in new communities.
- Partnered with local senior centers and community organizations to increase brand awareness.

Over 18 months, RocketX Consulting worked closely with Baan Lalisa to execute this strategy:

Launched the new website with senior-friendly design and navigation.
Rolled out SEO and content marketing strategies, creating valuable health resources for seniors.
Implemented local SEO techniques for each new branch as it opened.
Set up and optimized Google Ads campaigns targeting specific locations and services.
Trained staff on new digital tools and customer relationship management practices.
Established a data collection and analysis framework to inform ongoing strategy adjustments.

The partnership between Baan Lalisa and RocketX Consulting yielded impressive results:

Expansion from 3 to 17 branches across Thailand within 18 months.
300% increase in organic website traffic.
200% growth in online appointment bookings.
Top 3 search engine rankings for key healthcare terms in each branch location.
50% increase in overall patient numbers.
40% boost in revenue year-over-year.
Significant improvement in patient satisfaction scores and online reviews.
Establishment of Baan Lalisa as a trusted senior healthcare brand across Thailand.